Follow @AABB on Twitter for tutorials on how to join the transfusion and biotherapies communities online. Watch for a Tweetorial contest before the Annual Meeting. Collaborate with social media influencers in the field to develop social media skills such as creating tweetorials and facilitating dynamic conversations on social media applications. This will build on AABB’s introductory modules for using social media leading up to #AABB20. Using specific examples, we will begin by discussing personal versus professional use of social media. Next, we will discuss different examples of how educational content (#blooducation) is presented on social media including Twitter Chats and articles, paving the way for inclusive conversations on blood banking and cellular therapy topics. Then, in small groups, we will apply these skills in a friendly competition for the title of “Best Tweetorial” as judged by some of AABB’s social media celebrities. At the end of the session, we hope that you will take away new technical skills and an increased level of confidence to participate in our upcoming AABB Twitter Chats (#AABBPEPTalk) or journal clubs (#AABBjc), as well as share your own professional experiences, insights and knowledge on Twitter from the bench or beyond.
contrast personal and professional use of social media
design educational content for engagement within a professional learning network
identify ways to promote social media engagement as well as digital literacy
use Twitter professionally to participate in future social media conversations (e.g., #AABBPEPtalk, #AABBjc)
Assistant Professor of Pathology, Director of Therapeutic Apheresis and Associate Director of Transfusion Medicine,
St. Louis University School of Medicine