Run time: 60m

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2020 AABB Annual Meeting On-Demand

AM20-04: Essential Twitter for Blood Banking and Cellular Therapy Professionals

Oct 3, 2020 11:15am ‐ Oct 3, 2020 12:15pm

Expiration Date: Dec 31, 2022

Credits: None available.

Standard: Free
Members: $0.00


Using specific examples, we will begin by discussing personal versus professional use of social media. Next, we will discuss different examples of how educational content (#blooducation) is presented on social media including Twitter Chats and articles, paving the way for inclusive conversations on blood banking and cellular therapy topics. Then, in small groups, we will apply these skills in a friendly competition for the title of “Best Tweetorial” as judged by some of AABB’s social media celebrities.

At the end of the session, we hope that you will take away new technical skills and an increased level of confidence to participate in our upcoming AABB Twitter Chats (#AABBPEPTalk) or journal clubs (#AABBjc), as well as share your own professional experiences, insights and knowledge on Twitter from the bench or beyond.

Learning Objectives:
  • contrast personal and professional use of social media
  • design educational content for engagement within a professional learning network
  • identify ways to promote social media engagement as well as digital literacy
  • use Twitter professionally to participate in future social media conversations (e.g., #AABBPEPtalk, #AABBjc)


  • Dr. Daniela Hermelin, MD, Assistant Professor of Pathology, Director of Therapeutic Apheresis and Associate Director of Transfusion Medicine, Department of Pathology, St. Louis University School of Medicine
  • Justin D. Kreuter, MD, Consultant and Instructor, Laboratory Medicine and Pathology, Mayo Clinic
  • Aaron Shmookler, MD, Medical Director of Transfusion Services, WVU Medicine


  • Daniela Hermelin, MD : Nothing to disclose
  • Justin Kreuter, MD : Nothing to disclose
  • Aaron Shmookler, MD : Nothing to disclose

Credits Available

AM20-04: Essential Twitter for Blood Banking and Cellular Therapy Professionals Evaluation

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