As the landscape in our industry changes, it is increasingly more difficult to attract and retain blood donors. However, blood center physicians can have a significant impact on this challenge. In this session, attendees will learn how blood center physicians are finding creative ways to increase blood donations, enhance public relations, and educate the general public about blood donations. These unique physician initiatives add value and increase blood center collections. Benefits of promoting a physician as the “face” of a blood center include improving donor attitudes by humanizing the donation process, associating donation with patient treatment, and increasing knowledge of blood use. Speakers will discuss the development of physician communications and simple steps to help physicians, often not used to public speaking, feel comfortable speaking about blood donation. Social media and other communication outlets are leveraged to maximize messaging from the blood center physician.