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2021 AABB Annual Meeting On-Demand

AM21-70: Physician Communicators: Utilizing Blood Center Medical Directors to Increase Blood Collections


Oct 19, 2021 9:00pm ‐ Oct 19, 2021 10:00pm



Credits: None available.

Members: $20.00
Standard: $25.00

Description

As the landscape in our industry changes, it is increasingly more difficult to attract and retain blood donors. However, blood center physicians can have a significant impact on this challenge. In this session, attendees will learn how blood center physicians are finding creative ways to increase blood donations, enhance public relations, and educate the general public about blood donations. These unique physician initiatives add value and increase blood center collections.

Benefits of promoting a physician as the “face” of a blood center include improving donor attitudes by humanizing the donation process, associating donation with patient treatment, and increasing knowledge of blood use.

Speakers will discuss the development of physician communications and simple steps to help physicians, often not used to public speaking, feel comfortable speaking about blood donation. Social media and other communication outlets are leveraged to maximize messaging from the blood center physician.


To view Spanish or English subtitles, click the "CC" box in the video player.
Para ver subtítulos en español o inglés, haga clic en el cuadro "CC" en el reproductor de video.


Learning Objectives:
  • Describe multiple creative programs, led by blood center physicians, targeted at increasing blood donations and educating the general public on the need for blood
  • Design a cohesive communication plan, including social media and traditional outlets, involving physician messaging to blood donors
  • Identify opportunities for blood centers to use physicians as spokespeople to encourage blood donation

Moderator(s):

Speaker(s):

Disclosures

  • David Oh, MD : Nothing to Disclose
  • Alecia Lipton, MHA : Nothing to Disclose
  • Michelle Johnson, MT(ASCP), MBA : Nothing to Disclose

Credits Available


AM21-70: Physician Communicators: Utilizing Blood Center Medical Directors to Increase Blood Collections Evaluation

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