Dr. Eamonn Ferguson is a Professor of Health Psychology at the University of Nottingham, a Fellow of the Royal Society for Public Health (FRSPH), a charted psychologist, associate Fellow of the British Psychological Society (AFBPS), and a Distinguished International Affiliate of Division 38 of the American Psychological Society in 2014. He is Co-Theme Lead for the NIHR Blood & Transplant Research Unit in Donor Health and Behaviour, University of Cambridge, UK (2022 – 2027) and heads the behavioural research arm of the NHS Blood and Transplant (NHSBT) For the Assessment of Individual Risk’ (FAIR) projects which led to UK policy changes to donor selection policy with respect to (i) sexuality and sexual behaviour and (ii) donors from minority communities, with over 28 counties (e.g. USA, Canada) subsequently following with similar policies. He also advises the EU and blood services worldwide on donor behaviour. He has published 277 peer-reviewed journal articles to date in leading journals (e.g., British Medical Journal, Lancet Psychiatry, Transfusion, Nature Human Behaviour), and has an H-index of 77. His work is funded by UK research councils (e.g., ESRC; BBSRC), government, industry (e.g., Pfizer), charity (e.g., Versus Arthritis) and blood services (e.g., NHSBT, CBS) totaling over £20 million. His work on the FAIR project has been recognized by winning the NHSBT ‘Together Award’ in 2022; the University’s Institute of Policy and Engagement Best Policy Impact Initiative award in 2022 and the Vice-Chancellors Medal 2022.