Richard Mills PhD, MSc

Dr. Richard Mills is a Behavioural/Experimental Economist with an Honours degree in Economics from the University of Cape Town and an MSc and PhD in Behavioural Economics from the University of Nottingham. Richard is based in the School of Psychology at the University of Nottingham, where he is working as part of a wider NIHR-funded Blood and Transplant Research Unit (BTRU) in Donor Health and Behaviour. His work focuses on applying insights from behavioural science to better understand blood donor behaviour across cultures, focusing on enhancing the diversity of donor panels for better matching. He also explores different incentive structures to encourage donors and develop a better understanding of the contextual and temporal nature of blood donor behaviour. The BTRU is a collaboration with the Universities of Cambridge (lead institution), Oxford and Queensland, as well as partnerships with England's blood service, the National Health Service Blood and Transplant (NHSBT).