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AM21-70: Physician Communicators: Utilizing Blood Center Medical Directors to Increase Blood Collections

‐ Oct 19, 2021 9:00pm

Expiration Date: Dec 31, 2023

Credits: None available.

As the landscape in our industry changes, it is increasingly more difficult to attract and retain blood donors. However, blood center physicians can have a significant impact on this challenge. In this session, attendees will learn how blood center physicians are finding creative ways to increase blood donations, enhance public relations, and educate the general public about blood donations. These unique physician initiatives add value and increase blood center collections.

Benefits of promoting a physician as the “face” of a blood center include improving donor attitudes by humanizing the donation process, associating donation with patient treatment, and increasing knowledge of blood use.

Speakers will discuss the development of physician communications and simple steps to help physicians, often not used to public speaking, feel comfortable speaking about blood donation. Social media and other communication outlets are leveraged to maximize messaging from the blood center physician.

To view Spanish or English subtitles, click the "CC" box in the video player.
Para ver subtítulos en español o inglés, haga clic en el cuadro "CC" en el reproductor de video.

Learning Objectives:

  • Describe multiple creative programs, led by blood center physicians, targeted at increasing blood donations and educating the general public on the need for blood
  • Design a cohesive communication plan, including social media and traditional outlets, involving physician messaging to blood donors
  • Identify opportunities for blood centers to use physicians as spokespeople to encourage blood donation




  • David Oh, MD:
    Nothing to Disclose
  • Alecia Lipton, MHA:
    Nothing to Disclose
  • Michelle Johnson, MT(ASCP), MBA:
    Nothing to Disclose

All relevant financial relationships have been mitigated. By completing the evaluation, you are attesting to watching the presentation in its entirety. A certificate will be immediately provided after submission.

Credits Available

AM21-70: Physician Communicators: Utilizing Blood Center Medical Directors to Increase Blood Collections Evaluation